Senior Director, Growth Marketing

San Francisco, CA (Hybrid)

$240K/yr – $333K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end revenue engine for Checkr Workforce and Checkr Mortgage, coordinating paid media, organic growth, PLG lifecycle, and website experiments to hit quarterly targets.

  • Growth ownership: manage paid media, SEO/AEO, and affiliate programs to optimize CAC and pipeline.
  • Website and PLG: own Checkr.com growth, run experiments on landing pages, pricing, and signup flows in partnership with Product.
  • Team and alignment: build and lead a growth team, collaborating with Product, RevOps, Finance, and Operations to align initiatives with company goals.

Job Description

Responsibilities

  • Serve as DRI for online revenue across Checkr Workforce and Checkr Mortgage — set the strategy, own the forecast, and deliver against quarterly revenue targets
  • Build and scale Checkr's paid media program (search, social, display, retargeting) and affiliate program; allocate investment across channels to optimize CAC and pipeline contribution
  • Own Checkr.com as a growth and conversion asset, leading a disciplined experimentation program across landing pages, pricing, and signup flows
  • Define and operate PLG lifecycle marketing for Checkr Workforce and Checkr Mortgage — onboarding, activation, and expansion — in close partnership with Product
  • Set Checkr's SEO and AEO strategy to grow organic traffic and ensure Checkr surfaces in AI-driven search results, featured snippets, and large language model outputs
  • Build, develop, and lead a high-performing growth team; partner across Product, RevOps, Finance, and Operations to align growth initiatives with company objectives

Requirements

  • 15+ years of growth or performance marketing experience
  • Proven track record of delivering revenue targets in B2B SaaS with a self-serve or PLG motion (required)
  • Deep multi-channel expertise across paid media, SEO/AEO, affiliate, and lifecycle marketing — able to set strategy and hold internal teams and external partners accountable on execution
  • Experience owning a corporate website as a growth asset, with fluency in experimentation, attribution modeling, and analytics tools (Salesforce, Google Analytics, Omni, or equivalent)
  • Excellent executive presence with the ability to translate complex data into clear narratives for senior stakeholders; experience in fintech, HR tech, or compliance is a plus
  • An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

Preferred

  • Experience in fintech, HR tech, or compliance is a plus

Benefits

  • A fast-paced and collaborative environment
  • Learning and development allowance
  • Competitive cash and equity compensation, and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend
Tessera Data logo

Tessera Data

Tessera Data is focused on building a safer future by providing valuable, people data used to drive informed trust and safety decisions, both online and offline. Our industry-leading data is the backbone for background checks used by companies to elevate the protection of everyone they serve.Find the people data you need, when you need it with Tessera Data's extensive product lines: - Alias & Address History- Automated Criminal Records- Continuous Monitoring- Criminal Database- Driver History

Founded in 2017
Irvine, California, USA
32 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Monthly Google Ads Budget
$92
Traffic Source Mix
Search
31.3%
Direct
50%
Referral
5.2%
Social
12.3%
Paid
1%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
6