Senior Director, Growth Marketing

San Francisco, CA (Hybrid)

$235K/yr – $291K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Hover’s growth engine across organic, paid, and sales-aligned motions to deliver measurable pipeline and revenue.

  • Own the design and implementation of the initial growth engine with SEO/SEM and attribution.
  • Must-have: Proven growth leadership across mixed GTM motions and strong marketing ops experience.
  • Standout: Clear cross-functional alignment and early martech decisions shaping scalable growth.

Job Description

Responsibilities

  • Rebuild Hover’s growth marketing foundation across organic, paid, and sales-aligned motions.
  • Drive measurable pipeline and revenue contribution, with emphasis on SEO and SEM.
  • Establish a clear measurement framework linking marketing activity to pipeline, CAC, and revenue.
  • Lead and develop the initial team while building the case for future scale.
  • Audit channels, attribution, and performance to identify highest-impact investments.
  • Partner with Sales, Product, PLG, PMM, and leadership to align strategy and execution.
  • Stand up durable growth infrastructure and make smart early martech decisions.

Requirements

  • Experience leading growth in a company with mixed GTM motion across PLG, sales-led, and paid channels
  • Deep hands-on experience with attribution, measurement, and marketing ops infrastructure
  • Strong depth in performance and organic growth, especially SEO and SEM
  • Experience partnering with Sales to drive pipeline, including ABM or other sales-aligned growth motions
  • A track record of operating effectively in ambiguity and building functions from the ground up

Preferred

  • Series B or C experience
  • Marketplace or blended B2B/B2C experience
  • Experience inheriting fragmented systems and building rigor quickly

Benefits

  • - Compensation - Competitive salary and meaningful equity in a fast-growing company
  • - Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
  • - Paid Time Off - Unlimited and flexible vacation policy
  • - Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
  • - Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
  • - Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
  • - Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications
Hover logo

Hover

3.6 Glassdoor

Hover transforms smartphone photos of any property into an accurate, interactive 3D model, giving people the power to unlock the true potential of home. With Hover, homeowners and construction pros can design homes with Generative AI, get better estimates, receive exact measurements, and more. Hover’s insurance industry customers use our integrated claims automation system to reduce costs, decrease cycle times, and streamline the inspections to claims workflow. Offering solutions to homeowners, construction pros, and the insurance market, Hover makes home improvement easier and more efficient than ever before. Every three seconds, a property is captured with Hover. Over 300,000 contractors and home improvement professionals, and over 500,000 homeowners have captured millions of properties and modeled billions of square feet using Hover's technology.

Founded in 2011
San Francisco, California, USA
458 employees (121 in marketing)
65% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
207.3K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
32.4%
Direct
57.3%
Referral
7.2%
Social
2.5%
Paid
0.5%

Headcount Trend

Current headcount: ~460

Marketing Team

Marketing Team Size
13 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$127.3M
Last Raise
$60M
Series D, 5 years ago

Funding History

  • Nov 2020
    Series D • $60M
  • Apr 2019
    Series C • $25M
  • Jan 2018
    Series B • $25M

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