Responsibilities

• Own the global demand generation strategy across inbound, outbound, digital and ABM
• Develop integrated campaigns that generate qualified pipeline and accelerate revenue growth.
• Establish measurement frameworks focused on pipeline creation, CAC, ROI, and marketing contribution to revenue.
• Partner closely with Sales leadership to optimize lead management, routing, scoring, and pipeline progression.
• Lead the overall digital marketing strategy across paid media, SEO, SEM, website optimization, and digital analytics, ensuring alignment with business and revenue objectives.
• Establish the vision and roadmap for Crunchtime's website, ensuring it serves as a high-performing demand generation and customer engagement platform.
• Continuously optimize digital experiences through testing, personalization, and behavioral insights.
• Develop and execute Crunchtime's marketing technology roadmap, ensuring systems are scalable, integrated, and aligned with business objectives.
• Evaluate, implement, and optimize AI-powered marketing solutions across campaign creation, personalization, automation, analytics, and operational efficiency.
• Champion a culture of experimentation by continuously testing new AI capabilities and emerging technologies.

Requirements

• 7-10+ years of progressive B2B SaaS marketing experience, including leadership of demand generation and marketing operations.
• 5+ years experience managing multi-functional teams across demand generation, marketing operations, and digital marketing.
• Demonstrated success building marketing programs that generate measurable pipeline growth.
• Deep expertise with modern marketing technology platforms, CRM systems, marketing automation, analytics, and attribution.
• Hands-on experience evaluating and implementing AI technologies within marketing organizations.
• Strong analytical mindset with experience translating data into business decisions.
• Experience partnering closely with Sales and Revenue Operations.
• Excellent executive communication and cross-functional leadership skills.
• Ability to balance strategic thinking with operational execution.

Preferred

• Experience marketing to enterprise restaurant, hospitality, retail, or multi-unit operators.