Responsibilities

• - Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis
• - Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences
• - Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns)
• - Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, marketing automation/email platform, Sprout Social, CMS)
• - Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders
• - Serve as the marketing function's analytical thought partner to content, paid, web, and automation teams — not just a reporting resource
• - Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership
• - Own the marketing automation platform end-to-end (e.g., Pardot, Salesforce Marketing Cloud), including administration, CRM/Salesforce integration, and platform roadmap
• - Define and lead email marketing strategy — segmentation, personalization, lifecycle/nurture journeys, and triggered/behavioral campaigns — aligned to the broader customer journey
• - Build and manage automated workflows across the customer lifecycle (onboarding, retention, re-engagement, cross-sell) in partnership with content and product marketing

Requirements

• - 12+ years in marketing analytics, performance marketing, digital measurement, or marketing automation, with 6+ years in a leadership role
• - Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred)
• - Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement
• - Hands-on platform administration experience with a marketing automation/email platform (e.g., Salesforce Marketing Cloud, Pardot), including campaign build, journey/automation design, and CRM integration
• - Experience owning email marketing programs end-to-end — strategy, segmentation, lifecycle campaigns, deliverability, and compliance
• - Working knowledge of email compliance/regulatory requirements (CAN-SPAM, GDPR, CASL); regulated-industry experience a plus
• - Hands-on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio), social listening platforms (e.g., Sprout Social), and CMS-driven measurement
• - Strong track record partnering with agencies on budget and performance strategy
• - Exceptional ability to translate complex data into concise, decision-ready narratives
• - MBA a plus, not required

Preferred

• MBA a plus, not required

Benefits

• - Fair and competitive salary and incentive compensation packages with an upside for overachievement
• - Generous paid time off, including vacation, personal days, sick days and annual community service days
• - Health, dental and vision benefits, including access to telemedicine and mental health services
• - 2:1 401(k) match, up to 8% match immediately upon hire
• - Discounted Employee Stock Purchase Plan
• - Tax Savings Accounts for health, dependent and transportation
• - Employee referral bonus program
• - Volunteer opportunities to help you give back to your communities
• - Complimentary lunch, snacks and coffee in any Cboe office
• - Paid Tuition assistance and education opportunities