Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing at BNY Mellon | New York, USA | $137K/yr – $300K/yr

BNY Mellon

Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing

New York, USA (On-site)

$137K/yr – $300K/yrSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Lead marketing strategy and execution for wealth intermediary segments to grow client acquisition, retention, and thought leadership.

Develop and implement a comprehensive marketing strategy aligned with business goals.
Must-have: 15+ years of client marketing with B2B/B2B2C experience.
Standout: Strong data-driven, agile growth leadership in a matrix organization.

Job Description

Responsibilities

Strategic Marketing Leadership
Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals
Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
Client Acquisition & Retention
Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
Brand Positioning & Thought Leadership
Establish and enhance the firm’s brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise

Requirements

15+ years of client marketing
Experience with B2B and B2B2C marketing programs
Highly analytical mindset and attention to key metrics
Ability to run experiments and continuous testing in order to optimize performance
Agile approach to growth marketing and the ability to punch through ambiguity
Overall track record of professional and academic success
Experience in building, leading and motivating teams while collaborating in a matrixed organization

Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
We provide access to flexible global resources and tools for your life’s journey.
Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY Mellon

BNY Mellon is a global leading investment management and investment services institution headquartered in New York, United States. Its history dates back to 1784, making it one of the oldest banks in U.S. history. The company primarily provides asset custody, investment management, clearing and settlement, liquidity management, and financial technology solutions to institutional investors, corporations, governments, and high-net-worth clients. As one of the world’s largest asset custody banks, BNY Mellon plays a critical role in safeguarding assets, improving market efficiency, and advancing financial infrastructure, with a business network covering major global financial markets.

Founded in 2007

19 employees

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