Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing at BNY | New York, USA | $137K/yr – $300K/yr

Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing

New York, USA (On-site)

$137K/yr – $300K/yrSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Drive global segment marketing leadership for wealth intermediaries, banks, and broker-dealers, aligning strategy with business goals and owning go-to-market execution.

Own the development and execution of a comprehensive marketing strategy for wealth intermediary, bank, and broker-dealer segments.
Must-have: 15+ years of client marketing and a proven B2B/B2C program track record.
Standout: Experience leading cross-functional teams in a matrixed organization and agile growth marketing.

Job Description

Responsibilities

Strategic Marketing Leadership
Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals
Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
Client Acquisition & Retention
Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
Brand Positioning & Thought Leadership
Establish and enhance the firm’s brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise

Requirements

15+ years of client marketing
Experience with B2B and B2B2C marketing programs
Highly analytical mindset and attention to key metrics
Ability to run experiments and continuous testing in order to optimize performance
Agile approach to growth marketing and the ability to punch through ambiguity
Overall track record of professional and academic success
Experience in building, leading and motivating teams while collaborating in a matrixed organization

Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
We provide access to flexible global resources and tools for your life’s journey.
Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY

We help make money work for the world — managing it, moving it and keeping it safe. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investable assets. Today we help over 90% of Fortune 100 companies and nearly all the top 100 banks globally access the money they need. For more than 240 years we have partnered alongside our clients to create solutions that benefit businesses, communities and people everywhere.Follow BNY on Instagram & X: @BNYglobal

New York, New York, USA

54K employees (917 in marketing)

www.bny.com