Responsibilities

• The Senior Director, Marriott Bonvoy Global Portfolio & Creative Strategy, is responsible for leading the global creative and content strategy for Marriott Bonvoy and its portfolio of brands.
• Support brand evolution including purpose, positioning, architecture, toolkits, narrative and creative expression over time.
• Co-create a global 3-year marketing roadmap to drive brand consideration, preference and engagement of Marriott Bonvoy among multiple audiences around the world.
• Lead the annual GTM planning, editorial calendar and execution in partnership with Insights, Strategy, Hotel Brands, Co-Brand, Loyalty and Partnerships Teams to leverage the power of the entire enterprise.
• Lead IMC teams (including the IAT) to develop breakthrough, culturally relevant, high impact campaigns from concept through execution and scaling across in key source markets around the world.
• Partner with Continent Teams and others across the enterprise to pull through IMC plans – including providing frameworks, toolkits and work sessions to drive adoption.
• Explore new opportunities to establish the brand as a leader in culture and at the forefront of innovation to drive unaided awareness, efficient recruitment, lifetime value and brand equity (i.e., cultural tent pole moments, celebrity collabs, AI, etc.)
• Lead a team of global marketers to build, plan and execute Global 360 IMCs from concept through execution.
• Lead monthly connects with Continent Sr. Directors and Teams to ensure strategic and creative visibility/alignment.
• Support and lead internal and agency relationships.
• Foster an inclusive and collaborative team culture, where global and continent teams operate as one team as an extension of each other.
• Explore opportunities to drive creative effectiveness and productivity across workstreams.
• Partner with Global Strategy and Insights teams to measure and report out creative performance.

Requirements

• Bachelor’s degree from an accredited college or university in Advertising, Marketing, or Design
• Twelve or more years’ relevant professional experience leading global brand architecture and creative platforms via integrated marketing strategy, 360 IMC plans and campaigns with progressive leadership roles
• Experience leading with influence and navigating a complex and matrixed organization around the world to align on global creative and content strategy, development and execution
• Experience working with internal and external creative agencies, and leading integrated agency briefings and production timelines.
• Experience leading a team that delivers creative platforms, toolkits, and 360 integrated marketing campaigns across traditional advertising, social/influencer marketing, editorial and other forms of content to drive high business and cultural impact
• Experience leading annual planning, development research, marketing strategy, creative and content development, media and performance measurement

Preferred

• MBA

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
• Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
• Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.