Responsibilities

• Strategic Leadership: Develop and execute a compelling approach for communications intelligence, ensuring alignment with organizational goals and marketing strategies.
• Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems.
• Collaborate with domain marketing leadership to upscale The Coca-Cola Company’s measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled.
• Communications Intelligence Creation and Delivery: Lead the management, evolution and implementation of the creative and communications tracking and measurement systems to assess audience responses to brand campaigns across media and touchpoints.
• Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities for consumer communications and experiences.
• Serve as domain partner and protocol lead for end-to-end experience measurement and insights enterprise systems.
• Compile, curate, and share advertising, campaign messaging, creative, and media intelligence meta learnings to drive impactful decision-making.
• External Partnerships and Value Delivery: Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications.
• Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies.
• Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.

Requirements

• Leadership and Team Management: Proven ability to lead and inspire diverse, global teams, fostering collaboration and high performance.
• Communications Intelligence Expertise: Experience in developing and managing holistic diagnostics for advertising, consumer experiences, and brand campaigns.
• Data Storytelling: Ability to communicate complex information and implications through clear, compelling narratives.
• Advanced Analytics: Proficiency in AI, automation, and advanced analytics tools to enhance marketing intelligence systems.
• Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
• Vendor and Partnership Management: Expertise in managing external partnerships and evaluating vendor performance.
• Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
• 15+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
• Prior experience in two or more of the following areas: Managing/fielding consumer research; Data management; Analytics and reporting for driving business decisions; Media/advertising operations, planning, or analysis; Brand/product management.
• Experience using and creating data reporting/visualization tools such as PowerBI and Tableau.

Preferred

• Experience in a global role is preferr ed.
• MBA or advanced degree preferred.