Responsibilities

• Develop and execute a compelling   approach   for communications intelligence, ensuring alignment with organizational goals and marketing strategies.
• Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems.
• Collaborate with domain marketing leadership to upscale The Coca-Cola Company’s measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled.
• Lead the   management,   evolution   and implementation   of the   creative and communications tracking and   measurement system s   to assess audience responses to brand campaigns across media and touchpoints.
• Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities for consumer communications and experiences.
• Serve as   domain partner and   protocol   lead   for end-to-end experience measurement and   insights   enterprise   systems.
• Compile, curate, and share advertising, campaign messaging, creative, and media   intelligence meta learnings   to drive impactful decision-making.
• Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications.
• Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies.
• Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.

Requirements

• 15+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
• Prior experience in two or more of the following areas:
• - Managing/fielding consumer research
• - Data management
• - Analytics and reporting for driving business decisions
• - Media/advertising operations, planning, or analysis
• - Brand/product management
• - Experience using and creating data reporting/visualization tools such as PowerBI and Tableau.
• - Experience in a global role is preferr ed .
• Bachelor’s degree required ; MBA or advanced degree preferred.

Preferred

• MBA or advanced degree preferred.