Senior Director, Global Channel Marketing Programs at Proofpoint | Sunnyvale, CA

Proofpoint

Senior Director, Global Channel Marketing Programs

Sunnyvale, CA (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive global channel marketing strategy and programs to enable Proofpoint’s channel growth.

Must-have: 12–15+ years in B2B marketing with channel/partner experience.
Standout: Global partner programs with measurable sales impact and executive engagement.
Standout: Experience with major ecosystem partners (e.g., Microsoft, AWS) is a plus.

Job Description

Responsibilities

Global Channel Strategy & Partnership
Serve as strategic marketing partner to the Global Channel Sales Leader to align priorities, sales plays, and growth initiatives.
Develop and operationalize a global channel marketing programs strategy aligned to Proofpoint’s GTM priorities.
Influence regional field marketing plans to ensure strong channel integration and alignment with global objectives.
Oversee global channel marketing budget, ensuring disciplined investment aligned to strategic priorities and measurable ROI.
Partner Programs & Sales Acceleration
Design and own the annual global partner SPIF framework aligned to priority sales plays and revenue targets.
Partner with Sales, Channel Operations, and Field Marketing to ensure global programs are localized and activated effectively.
Help design scalable “campaigns-in-a-box” for the reseller community, enabling consistent global execution of corporate initiatives.
Partner Community & Engagement
Own global partner community strategy and execution, including Partner Councils and Advisory Boards.
Lead planning and orchestration of Proofpoint-led partner community events in partnership with Channel and Field teams.
Develop structured engagement models to strengthen executive relationships within top-tier partners.
Partner Experience & Communications
Own the global partner communication strategy and calendar, ensuring clarity, consistency, and alignment across theaters.
Oversee strategy, content governance, and evolution of the global partner portal to enhance partner enablement and engagement.
Ensure strong interlock with corporate marketing (brand, campaigns, demand generation) to effectively amplify global initiatives through the channel.
Measurement & Operational Excellence
Establish clear KPIs to measure partner engagement, program effectiveness, and pipeline contribution.
Leverage insights and performance data to continuously optimize investment and program design steadier across teams globally.

Requirements

12–15+ years of B2B marketing experience, including significant experience in channel or partner marketing programs.
Proven track record designing scalable global partner programs that drive measurable sales impact.
Strong experience partnering closely with global channel sales leadership.
Demonstrated ability to influence cross-functional stakeholders without direct ownership of regional execution.
Experience managing global budgets and driving operational rigor.
Deep understanding of global reseller ecosystems; cybersecurity or SaaS experience strongly preferred.
Experience collaborating on joint marketing initiatives with major ecosystem partners such as Microsoft or AWS is a plus.
Strong executive presence, communication skills, and ability to operate at both strategic and tactical levels.

Benefits

Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option