Responsibilities: Define & Lead Minecraft's Franchise Expansion Marketing Strategy - Own the marketing vision and multi-year strategy for Minecraft's Entertainment, Consumer Products, Promotions, Partnerships, and Experiences portfolio. Responsibilities: Set portfolio priorities, investment frameworks, and success metrics that drive audience growth, fandom, and commercial impact. Responsibilities: Align marketing investments and plans with long-term franchise growth objectives. Responsibilities: Build a Connected Franchise Growth Engine - Develop integrated marketing strategies that connect entertainment, consumer products, retail, promotions, partnerships, and experiences into a unified franchise ecosystem. Responsibilities: Lead major franchise tentpoles and growth initiatives that expand audience reach, deepen engagement, and strengthen long-term fandom. Responsibilities: Establish scalable frameworks that maximize the impact of franchise investments across the portfolio. Responsibilities: Lead Entertainment, Consumer Products & Promotions Marketing - Define and execute global marketing strategies for entertainment launches, licensed products, retail programs, strategic collaborations, and promotional partnerships. Responsibilities: Partner with studios, licensees, retailers, and external stakeholders to maximize franchise impact and business performance. Responsibilities: Ensure brand consistency, creative excellence, and effective marketing execution across the global partner ecosystem. Responsibilities: Drive Cross-Functional Franchise Growth - Serve as the primary marketing partner to Franchise Development and collaborate closely with Product Marketing, Licensing, Business Strategy, Creative, and regional teams. Responsibilities: Influence stakeholders across the organization to drive alignment, execution excellence, and measurable business outcomes. Responsibilities: Leverage audience insights, market intelligence, and performance data to inform strategy and optimize investments. Responsibilities: Build & Scale the Franchise Marketing Organization - Lead, develop, and inspire a high-performing global team responsible for franchise expansion marketing. Responsibilities: Establish scalable operating models, planning processes, governance frameworks, and organizational capabilities. Responsibilities: Foster a culture of accountability, innovation, collaboration, and operational excellence that enables Minecraft to grow as a global entertainment franchise. Requirements: 10+ years experience leading agency or corporate brand management/design/marketing OR equivalent experience. Preferred: 15+ years of experience in brand marketing, franchise marketing, entertainment marketing, consumer products marketing, partnership marketing, or related disciplines. Preferred: 8+ years of people management experience leading managers and building leadership capability across global organizations. Benefits: Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay