Senior Director, Franchise Expansion Marketing, Minecraft at Microsoft | Redmond, WA | $156K/yr – $304K/yr

Microsoft

Senior Director, Franchise Expansion Marketing, Minecraft

Redmond, WA (Hybrid)

$156K/yr – $304K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the global franchise marketing engine for Minecraft across entertainment, licensing, and experiences, tying strategy to long term growth and audience fandom.

Franchise Growth Engine: unify entertainment, products, promotions, partnerships, and experiences into a single growth playbook.
Global program ownership: drive tentpoles, cross border campaigns, and brand consistency with studios, licensees, and retailers.

Job Description

Responsibilities

Franchise Growth Engine: define and lead a connected marketing strategy across entertainment, consumer products, promotions, partnerships, and experiences to expand reach and fandom.
Global program execution: lead major franchise tentpoles and growth initiatives while ensuring brand consistency and scalable impact across the portfolio.
Organization and governance: build a high-performing global team, scalable operating models, and cross-functional alignment with product marketing, licensing, and regional teams.

Requirements

10+ years experience leading agency or corporate brand management/design/marketing OR equivalent experience.

Preferred

15+ years of experience in brand/franchise/entertainment marketing across consumer products, partnerships, and experiences.
8+ years of people management leading managers in global organizations.
Experience translating business objectives and market insights into actionable franchise strategies that drive measurable growth and engagement.

Benefits

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

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