Responsibilities

• Own and lead the annual Evidence Generation Strategy (EGS) process integrated with the Business Planning cycle.
• Lead structured evidence needs collection across GSM, Regional Marketing, Clinical Research, Medical Affairs, Regulatory Affairs, HEMA, Strategy, R&D, and CSER partners.
• Collect, organize, and synthesize evidence requests into a unified portfolio of strategic evidence needs across products, therapies, regions, and customer segments.
• Design and facilitate evidence prioritization processes that evaluate business impact, timing, customer value, regulatory significance, and strategic importance.
• Deliver prioritized evidence generation recommendations and investment proposals to senior leadership.
• Partner with CSER to translate prioritized evidence needs into integrated evidence plans and study portfolios.
• Serve as business owner for evidence governance, request templates, intake processes, prioritization criteria, and business partner alignment mechanisms.
• Lead quarterly reviews of emerging evidence needs and facilitate pathways for urgent requests requiring leadership review.
• Ensure evidence priorities align with LRFP objectives, new product introductions, indication expansion strategies, and portfolio priorities.
• Provide regular reporting to senior leadership regarding evidence priorities, plan status, risks, and expected data availability.

Requirements

• Bachelor's degree in Life Sciences, or related field required. Advanced degree (MBA, MSc, MPH, PhD, or equivalent) preferred. MD profiles would be strongly considered.
• 15+ years of relevant business experience in Clinical Marketing and Strategy, or related fields. MD profiles coming from field of EP can apply without prior business experience.
• Experience in medical devices and electrophysiology or cardiovascular markets required
• Proven ability to develop strategies based on clinical, market, competitive, and health economic evidence.
• Deep understanding of clinical trial processes, regulatory environments, and evidence generation planning.
• Experience translating clinical data into business strategy, commercialization planning, and portfolio decisions.
• Strong written and verbal communication skills, including experience supporting publications and scientific communications.
• Experience working with KOLs and supporting peer-reviewed publications or conference presentations.
• International/global marketing experience preferred.
• Ability to influence cross-functional partners and lead in a large, complex environment.