Senior Director, Enterprise Partnerships Marketing at Marriott | Bethesda, MD | $151K/yr – $207K/yr

Marriott

Senior Director, Enterprise Partnerships Marketing

Bethesda, MD (Hybrid)

$151K/yr – $207K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive global enterprise partnerships marketing strategy and activation to grow Marriott’s brand, acquisition, and revenue across markets.

Must-have: 12+ years in integrated marketing with global partnership campaigns and cross-functional leadership.
Standout: owns 360° activation plans and multi-channel campaigns across paid, owned, and earned media.

Job Description

Responsibilities

Develop and lead the global partnership enterprise marketing strategy.
Translate partnership agreements into integrated marketing platforms that drive brand equity, customer acquisition, engagement, and revenue.
Ensure we are delivering on our contractually obligated goals and revenue targets through LTO and seasonal campaigns.
Partner with the Global Partnerships team to define the long-term vision and annual roadmap for partnership activation across markets.
Identify white-space opportunities to elevate the company’s partnership ecosystem.
Set the creative strategy for all partnership campaigns globally, partnering with portfolio and brand marketing teams to integrate into a cohesive global campaign across the enterprise.
Define and lead the development of 360° activation plans inclusive of owned, earned, and paid channels.
Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.
Ensure global campaigns are insight-driven, culturally relevant, and locally adaptable.
Partner with Editorial, Creative, Product, Digital and Omnichannel Marketing teams to deliver best-in-class creative, content and executions globally and across continents.
Oversee campaign toolkits and playbooks to enable scalable activation across continents.
Partner closely with the Global Partnerships team to support the 360° integrated marketing and creative strategy execution for all enterprise partnerships, ensuring cohesive storytelling and seamless execution.
Manage LTO, partner campaigns, and 360° integrated campaigns across all enterprise partners including United, Starbucks, Hertz, BetMGM, Eat Around Town.
Ensure partnership marketing is strategically aligned with the Marriott Bonvoy creative platform and framework and integrated across all portfolio campaigns.
Ensure the partnerships marketing campaigns integrate and support the Bonvoy loyalty program, driving acquisition, engagement, and lifetime value.
Support cobranded credit card marketing, aligning value propositions, lifecycle communications, and partner activations.
Partner with product and growth teams to position the mobile app as a core engagement, personalization, and conversion platform, integrating into campaigns to drive growth.
Collaborate with the Omnichannel Marketing team to define channel strategy and media investment approach for global partnership initiatives across paid and owned channels.

Requirements

4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
Demonstrated success building high impact global partnership campaigns.
Demonstrated experience leading brand playbooks, brand governance, creative strategy and integrated marketing plans across complex portfolios.
Strong experience partnering with internal and external creative, editorial, partnership, marketing and omnichannel/media teams.
Experience leading global campaigns across multiple markets and regions.
Ability to translate media and channel strategy into effective creative direction.
Strong creative judgment paired with strategic, analytical, and operational rigor.
Strong executive presence and ability to influence senior stakeholders.
Ability to influence across matrixed organizations.
Data-driven mindset with creative instincts.

Preferred

Global hospitality or travel industry experience.
Experience activating partnerships tied to across travel or financial services preferred.
Experience working across loyalty ecosystems.
MBA or advanced degree preferred.

Benefits

401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
medical coverage
dental coverage
vision coverage
health care flexible spending account
dependent care flexible spending account
life insurance
disability insurance
accident insurance
adoption expense reimbursements
paid parental leave
educational assistance
paid sick leave (Washington applicants)
minimum of 9 holidays annually

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park