Responsibilities

• Define clear, differentiated positioning for edX vs competitors
• Translate into consistent messaging across site, lifecycle, and partner experiences
• Ensure every experience reinforces brand clarity, credibility, and trust
• Build scalable frameworks to maintain consistency across partners and programs
• Own the end-to-end content strategy across SEO, social, and lifecycle
• Align content to measurable outcomes: traffic, conversion, revenue
• Create engaging, persuasive, and learner-focused content that drives conversions and builds brand trust
• Build and scale a high-output content system aligned to traffic, conversion, and revenue
• Leverage AI tools to enhance the creative process, increase output, and accelerate testing
• Define the content and authority strategy required to win in AI-driven discovery in partnership with the SEO team