Responsibilities

• Lead the DTC marketing strategy for Rx dry eye disease brands, owning consumer positioning, segmentation, and engagement.
• Set a clear vision for brand growth grounded in patient insights, competitive dynamics, and unmet needs.
• Evaluate and integrate emerging AI tools for dynamic creative optimization (DCO), conversational engagement (chatbots, AI assistants) and autonomous media buying
• Monitor AI's evolving impact on consumer health-seeking behavior — including shifts in search (AI Overviews, ChatGPT), social algorithms, and patient community platforms — and adapt strategy proactively
• Define customer-centric strategies across the end-to-end patient journey, from awareness through adherence.
• Lead the development and execution of compelling, compliant DTC campaigns across integrated consumer media platforms.
• Translate complex clinical data into clear, patient-relevant, and emotionally resonant messaging.
• Oversee creative development and deployment of promotional assets, leveraging AI-enabled tools to drive personalization and performance.
• Ensure seamless, consistent omnichannel execution across all consumer touchpoints.
• Champion the use of AI and advanced analytics to enable scalable, personalized content and dynamic messaging.

Requirements

• 10+ years of pharmaceutical, biotech, or healthcare marketing experience, with significant DTC leadership responsibility.
• Bachelor’s degree required; MBA or advanced degree preferred.
• Proven success leading DTC marketing for prescription brands.
• Demonstrated experience implementing personalization, AI-enabled marketing tools, or advanced content optimization approaches.
• Deep expertise in consumer insights, brand positioning, and patient journey strategy.
• Demonstrated ability to translate complex clinical data into compelling marketing messages.
• Strong understanding of DTC media strategy, analytics, and performance optimization.
• Experience leading omnichannel campaigns and non-personal promotion tactics.
• Proven people leader with experience managing teams and agency partners.
• Strong cross-functional collaboration skills and ability to build relationships with key opinion leaders and influencers.

Preferred

• Experience in ophthalmology, optometry, dry eye disease, or other relevant chronic conditions.
• Direct experience utilizing AI/ML applications in marketing: DCO, predictive audience modeling, AI content tools, or conversational AI in patient engagement.
• Proven experience driving DTC performance through telehealth channels, including measurable success in converting consumer campaigns to virtual prescriptions and adherence.
• Familiarity with privacy-first marketing architectures: clean rooms, consent platforms, and HIPAA-compliant data ecosystems.
• Exposure to outcomes-based messaging, real-world evidence integration in promotional content, or patient support program design.

Benefits

• U.S. based employees may be eligible for short-term and/or long-term incentives.
• They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.