Responsibilities

• Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
• Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.
• Define KPIs and performance benchmarks, ensuring measurable success through data-driven insights and continual optimization.
• Lead the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
• Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation.
• Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
• Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
• Use data and segmentation to create targeted campaigns that deepen engagement and retention.
• Develop initiatives that reward loyalty, encourage cross-sell and upsell, and build long-term customer relationships.
• Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e-commerce platforms.

Requirements

• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven success leading large-scale performance marketing and loyalty programs, ideally in consumer products, e-commerce, or tech.
• Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.
• Deep expertise in digital performance marketing (Paid Search, Paid Social, Display, SEO, Affiliate).
• Deep expertise in marketing analytics, CRM, and data management platforms (e.g., Google Analytics, Salesforce, Marketo).

Preferred

• MBA or advanced degree preferred
• Inspirational leader capable of developing and motivating high-performing teams
• Excellent communication and cross-functional collaboration skills

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance