Senior Director, Digital Marketing

USA (Remote)

$151K/yr – $314K/yrSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive digital strategy and ROI across Viatris by leading plans, budgets, and external agencies.

  • Must-have: 8+ years in digital and brand with agency+client experience.
  • Standout: Leads external agency relationships and enterprise-wide omnichannel initiatives.

Job Description

Responsibilities

  • Collaborate with commercial leadership to identify the most significant digital and media opportunities in terms of revenue generation and ROI.
  • Lead the development of comprehensive digital strategic and tactical plans by partnering with brand teams and agencies (media and creative) to translate brand strategic plans into optimal digital and media solutions.
  • Develop and effectively manage digital budgets.
  • Ensure that the team is consistently analyzing performance metrics and making the necessary adjustments in order to optimize ROI.
  • Lead digital innovation at Viatris by maximizing existing capabilities while evaluating new technologies and approaches within the digital and media ecosystem.
  • Lead the development of high-impact business cases to gain advocacy and secure funding for innovative initiatives.
  • Ensure digital marketing and commercial stakeholders have timely access to the metrics and KPIs needed to manage the business and assess performance, including the development of tailored reports and dashboards.
  • Serve as the principal leader for external digital agency relationships for both consumer and professional.
  • Guide, collaborate and appropriately influence partner functions to advance high potential digital initiatives.
  • Drive the development and enterprise-wide adoption of omnichannel capabilities, including U.S. Sales orgs.
Viatris logo

Viatris

3.8 Glassdoor

Viatris Inc. (NASDAQ: VTRS) is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale. In 2022 alone, we supplied high-quality medicines to approximately 1 billion patients around the world. With our exceptionally extensive and diverse portfolio of medicines, a one-of-a-kind global supply chain designed to reach more people when and where they need them, and the scientific expertise to address some of the world’s most enduring health challenges, access takes on deep meaning at Viatris. We have the ability to touch all of life’s moments, from birth to end of life, acute conditions to chronic diseases. We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai and Hyderabad, IndiaSocial Media Guidelines: https://newsroom.viatris.com/social-media-community-guidelinesInvestors: https://investor.viatris.comCorporate Social Responsibility: https://www.viatris.com/sustainability Connect with ViatrisInstagram: https://www.instagram.com/viatrisinc X: https://www.x.com/viatrisincViatris and our recruiting firms will not ask for sensitive personal information, such as your social security number, date of birth or bank account details via text, email or social media. Additionally, Viatris representatives do not request payment or personal bank information nor send payment to purchase hardware on your own. Viatris.com is the primary source of all company job postings and authorized third-party career websites.

Founded in 2020
Pittsburgh, Pennsylvania, USA
18K employees (825 in marketing)
72% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
81.6K
Traffic Source Mix
Search
49.8%
Direct
34.7%
Referral
11.2%
Social
2.4%
Paid
1.7%

Headcount Trend

Current headcount: ~17.6K

Marketing Team

Marketing Team Size
685 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

Recent News