Responsibilities

• Define and lead the enterprise-wide digital marketing strategy aligned to patient acquisition, brand growth, and revenue objectives
• Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention
• Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes
• Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems
• Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces
• Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems
• Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance optimization
• Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys
• Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing
• Drive continuous optimization to improve lead quality, conversion rates, and cost efficiency

Requirements

• Bachelor’s degree required
• MBA preferred
• 7+ years of progressive leadership experience in digital marketing
• Proven success driving measurable growth in complex, multi-location or multi-brand environments
• Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing
• Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar
• Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems
• Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines
• Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems
• Advanced analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
• Professional Attributes: Highly responsive, execution-oriented leader who thrives in fast-paced environments

Preferred

• MBA preferred

Benefits

• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance.
• Generous 401(k) with up to 6% employer match.