Senior Director Digital Marketing at Cleveland Clinic | USA

Cleveland Clinic

Senior Director Digital Marketing

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-function digital marketing leadership with data-driven website and analytics leadership within a healthcare system.

Must-have: 10+ years in digital marketing with 5+ in senior leadership, ideally in healthcare.
Standout: Proven digital transformation, CMS migrations, and multi-site web environments.

Job Description

Responsibilities

Oversee the digital marketing strategy for multiple functions within digital marketing, including but not limited to social media, SEO, Email Marketing, Marketing Technology and Web Development as well as Content Growth.
Lead strategy and manage implementation of technology stack for the website.
Develop and implement strategies to drive online traffic to the company website.
Develop and manage digital marketing campaigns.
Manage the continuous improvement of the company website.
Improve the usability, design, content and conversion of the company website.
Collaborate with Digital Marketing Leadership Team on the planning and budgetary control of all digital marketing.
Evaluate customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing.
Use web analytical tools to assist in making data driven decisions that will improve user satisfaction and drive patient volume.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
10 years of experience in digital marketing with five years in a senior leadership role, ideally within healthcare
Deep understanding of digital ecosystems including content strategy, UX, social media, SEO/SEM, and martech stacks
Proven experience managing digital transformation, CMS migrations, or multi-site web environments
Strong analytical mindset with experience in web analytics, KPIs, and marketing automation
Exceptional leadership, communication, and collaboration skills
Strong Organizational skills with attention to detail and ability to manage multiple projects simultaneously
Ability to develop creative solutions

Preferred

Master’s degree
Ability to architect and lead a sophisticated content ecosystem
Exceptional content marketing and digital audience growth expertise with a deep expertise in modern audience growth

Cleveland Clinic

3.7 Glassdoor

Cleveland Clinic, located in Cleveland, Ohio, is a not-for-profit, multispecialty academic medical center that integrates clinical and hospital care with research and education.Founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation, Cleveland Clinic has become one of the largest and most respected hospitals in the country.Cleveland Clinic facilities can be found throughout Northeast Ohio, as well as around the country and world including: Cleveland Clinic Abu Dhabi Cleveland Clinic CanadaCleveland Clinic FloridaCleveland Clinic LondonCleveland Clinic Lou Ruvo Center for Brain Health - Las Vegas

Founded in 1921

Cleveland, Ohio, USA

48K employees (706 in marketing)

www.clevelandclinic.org

67% recommend to a friend

77% CEO approval