Responsibilities

• New Channel & Lead Source Enablement: Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners.
• Design structured test-and-learn frameworks for exploratory channels.
• Build channel pilot plans and strategy, success criteria, and scale or kill recommendations.
• Build documentation, plans, and enablement materials to grow successful pilots.
• Channel Execution Support: Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance.
• Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling.
• Set direction on budget allocation, pacing frameworks, and performance diagnostics.
• Standardize processes and operating rhythms across channels.
• Analytics, Targeting & Decision Support Enablement: Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring.
• Promote optimization of decision systems, including routing and bidding logic, translating funnel and cohort insights into relevant recommendations, manage demand forecasting and scenario planning across channels.

Experimentation & Learning Systems: Establish experimentation frameworks across channels, partner with Product to prioritize and guide testing of marketing UX to improve customer conversion, ensure insights from pilots are embedded into ongoing execution, combine cross-channel insights to inform and prioritize growth investment.

Requirements

• 10+ years of experience in performance marketing or growth
• Experience managing vendor relationships
• Experience launching and scaling new channels
• Knowledge of personal lines insurance industry and competitive landscape
• Demonstrated analytical and project management skills
• Minor travel required

Preferred

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
• Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World’s Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.