Senior Director, Demand Generation (Remote)

Costa Mesa, CA (Remote)

$176K/yr – $317K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end growth program for Experian Insurance by leading channel enablement, pilot testing, multi-channel execution, analytics enablement, and experimentation to optimize spend, lead quality, and ROAS.

  • Own channel pilot strategy, success criteria, and scale-or-kill decisions
  • Lead demand forecasting, budget allocation, and cross-channel growth planning
  • Collaborate with analytics and product teams to refine targeting and UX testing

Job Description

Responsibilities

  • New Channel & Lead Source Enablement
  • Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
  • Design structured test-and-learn frameworks for exploratory channels
  • Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
  • Build documentation, plans, and enablement materials to grow successful pilots
  • Channel Execution Support
  • Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
  • Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
  • Set direction on budget allocation, pacing frameworks, and performance diagnostics
  • Standardize processes and operating rhythms across channels

Requirements

  • 10+ years of experience in performance marketing or growth
  • Experience managing vendor relationships
  • Experience launching and scaling new channels
  • Knowledge of personal lines insurance industry and competitive landscape
  • Demonstrated analytical and project management skills
  • Minor travel required

Benefits

  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
  • Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
  • Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
  • Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian logo

Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Founded in 1980
Costa Mesa, CA, US
24K employees (891 in marketing)

Traffic Signals

Monthly Visitors
53.3K
Traffic Source Mix
Search
45.7%
Direct
42.6%
Referral
8.5%
Social
1.9%
Paid
1%

Headcount Trend

Current headcount: ~24.9K

Marketing Team

Marketing Team Size
689 (3% of company)
Median Career Experience
16 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.3M
Last Raise
$1.3M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $1.3M

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