Responsibilities

• Campaign execution - Design and run integrated programs across ABM, paid, digital, content, and events against a defined enterprise target set. Own campaign calendars, launch readiness, and program performance end to end.
• Account-Based Marketing - Operate the full ABM motion - intent signal activation, buying-group surround, account-level sequencing, and vendor relationships. Coordinate closely with Sales and SDRs to ensure account coverage translates to qualified meetings.
• Performance and paid media - Manage day-to-day execution across LinkedIn, Google, content syndication, and retargeting. Own budget pacing, creative briefing, bid strategy, and channel-level measurement.
• Pipeline reporting - Own campaign attribution and conversion metrics in HubSpot. Maintain clean, reliable data that rolls up into the VP's pipeline model. Work with RevOps to ensure source accuracy, lead routing, and funnel hygiene.
• Marketing operations partnership - Partner with MarOps and RevOps on lead lifecycle, scoring, routing, and HubSpot instance health. Be the demand team's voice in ops conversations - you advocate for what the programs need to run correctly.

Requirements

• Minimum 8 years in B2B enterprise demand generation, with Senior Director or Director-level experience leading programs and people required.
• Proven ABM execution at enterprise deal sizes ($100K+ ACV) required. You've owned the motion - not just supported it.
• Prior experience with a B2B AI enterprise company, ideally conversational AI, agentic AI, CX technology, or enterprise AI infrastructure preferred.
• Experience in regulated verticals (financial services, healthcare, government) preferred.
• Background scaling demand at a pre-IPO or high-growth SaaS company.
• HubSpot proficiency required. You've worked inside the instance, not just read the dashboards. You understand lead lifecycle, scoring, and what breaks when routing is wrong.
• Demonstrated pipeline contribution required. You know your numbers: MQLs, meetings, pipeline sourced, conversion rates. You've defended them to sales leadership.
• Hands-on paid media experience required. You've managed LinkedIn and Google campaigns directly - budget, targeting, creative performance, and measurement.
• AI-forward experience required. You use Claude or equivalent tools to accelerate reporting, copy, and workflow automation. AI fluency is a day-one expectation.

Preferred

• Prior experience with a B2B AI enterprise company, ideally conversational AI, agentic AI, CX technology, or enterprise AI infrastructure preferred.
• Experience in regulated verticals (financial services, healthcare, government) preferred.