Senior Director, Customer Adoption Marketing at BlackLine | New York, USA

BlackLine

Senior Director, Customer Adoption Marketing

New York, USA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Drive BlackLine’s Customer Adoption Marketing as a global GTM function, leading onboarding, adoption, value realization, expansion, and advocacy.

Own the strategy and execution of customer adoption programs across onboarding, adoption, and expansion.
Must-have: 12+ years in enterprise SaaS marketing leadership with adoption/advocacy program design.
Standout: Cross-functional leadership across Product Marketing, Sales, CS, Enablement, and RevOps.

Job Description

Responsibilities

Define and lead BlackLine’s global Customer Adoption Marketing strategy, spanning onboarding, adoption, value realization, expansion, and advocacy.
Establish Customer Adoption Marketing as a strategic GTM function, aligned to corporate priorities, platform strategy, and product roadmaps.
Own vision, operating model, success metrics, and roadmap for all customer adoption programs through deep alignment with CS, Lifecycle and Marketing teams where applicable.
Partner deeply with CS, Lifecycle Marketing, and RevOps to design and execute customer adoption, education, and expansion programs.
Translate product value and roadmap evolution into adoption-driven campaigns and customer motions.
Support renewal and expansion goals by reinforcing realized value and future-state opportunity.
Lead global customer storytelling and advocacy programs, including: customer case studies and success stories, references, and executive advocacy.
Elevate customer proof from marketing assets to strategic GTM signals used across Sales, Product, Analysts, and Executives.
Ensure consistent, credible, and differentiated customer narratives aligned to BlackLine’s platform and AI vision.
Own strategy and execution for customer-driven analyst and peer validation programs, partnering with Product Marketing and Analyst Relations.
Use reviews and sentiment data as feedback loops for GTM, Product, and CS.
Act as a senior orchestrator across Product Marketing, Commercialization, Product, Sales, CS, Enablement, and Marketing.
Ensure adoption insights inform product roadmap prioritization, GTM messaging and plays, and enablement and sales confidence.

Requirements

12+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing, or GTM leadership within enterprise SaaS.
5+ years in senior leadership roles, building and scaling customer-facing marketing or adoption functions.
Proven experience designing and operating customer adoption, advocacy, and expansion programs at scale.
Strong understanding of enterprise customer lifecycles, renewal dynamics, and value realization.
Demonstrated ability to partner cross-functionally with Product, Sales, CS, Enablement, and Executive Leadership.
Track record of elevating a function from reactive service delivery to strategic business ownership.
Exceptional storytelling, executive communication, and stakeholder influence skills.
Data-driven mindset with experience tying customer programs to business outcomes (adoption, retention, expansion, win rates).

Preferred

Experience in enterprise finance, ERP, EPM, analytics, or vertical SaaS environments.
Familiarity with analyst relations, peer review platforms, and customer sentiment programs.
Experience supporting platform-based, multi-product portfolios.
Background in high-growth SaaS organizations (Series C through public company).
Experience partnering with AI-driven or data-centric product organizations.
Comfort operating in highly matrixed, global organizations.

Benefits

Professional development seminars and inclusive affinity groups to celebrate and support our diversity.
A culture that is kind, open, and accepting; diverse thought and perspectives are valued.

BlackLine

3.3 Glassdoor

Companies turn to BlackLine (Nasdaq: BL) to help solve their most complex finance and accounting challenges. BlackLine’s unified, comprehensive, and flexible solutions and market-leading customer service help companies achieve successful digital finance transformation. With BlackLine, companies can execute and manage financial close, intercompany, and invoice-to-cash processes with end-to-end transparency and intelligent automation. They can shift their focus from governance to guidance and deliver strategic business outcomes faster and with greater control.BlackLine is an innovation company—the pioneer in the cloud financial close market and the first and only holistic solution to address intercompany operations. A recognized leader by Gartner Peer Insights, G2, and TrustRadius, BlackLine is trusted by thousands of companies across all industries and geographies. Headquartered in Woodland Hills, CA, BlackLine is a global company with operations in locations including New York, London, Paris, Frankfurt, Tokyo, Singapore, and Sydney.

Founded in 2001

Los Angeles, California, USA

2.1K employees (129 in marketing)

www.blackline.com

49% recommend to a friend

69% CEO approval