Senior Director, Creator Strategy & Viral Marketing - AWAL at Sony Music Global Job Board | Los Angeles, CA | $120K/yr – $130K/yr

Senior Director, Creator Strategy & Viral Marketing - AWAL

Los Angeles, CA (Unknown)

$120K/yr – $130K/yrSenior Level6+ years exp

Posted 4 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the creator marketing engine for a top roster by turning fast moving trends and creator partnerships into scalable campaigns and viral growth.

Lead influencer strategy and build a scalable creator network to power high impact campaigns across priority releases.
Serve as internal creator marketing expert across genres, guiding thought leadership and cross team alignment.
Track fast moving trends and algorithm shifts to keep AWAL artists relevant.

Lead influencer and creator strategy across AWAL's roster, building a scalable network of relationships with influencers/creators, agencies and managers to deliver high-impact campaigns across priority releases
Act as our internal creator marketing & niche community expert across all genres and target audiences, driving thought leadership across the organization
Track and analyze fast-moving digital trends, internet culture, and algorithmic behaviors to ensure continuous relevance for AWAL artists
Drive creator campaigns from ideation through execution, handling outreach and budget negotiations to maximize efficiency, impact and ROI
Track and analyze campaign KPIs to inform next steps & identify new opportunities for growth across target audiences
Deliver weekly trend analysis and innovative content strategies that keep our music at the epicenter of Gen Z conversations
Oversee the Viral Content team's daily operations and weekly priorities while maintaining a comprehensive cultural calendar to capitalize on real-time trends & timely events
Establish internal processes to scale top-performing content across the roster, maximizing KPIs, streaming metrics, and TikTok/Reels sound engagement
Collaborate with Audience Development and Viral Content teams to conceptualize and execute innovative, multi-platform initiatives, pushing boundaries to translate big-picture concepts into scalable audience acquisition and sustained viral growth

You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess
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