Responsibilities

• Lead influencer and creator strategy across AWAL’s roster, building a scalable network of relationships with influencers/creators, agencies and managers to deliver high-impact campaigns across priority releases
• Act as our internal creator marketing & niche community expert across all genres and target audiences, driving thought leadership across the organization
• Track and analyze fast-moving digital trends, internet culture, and algorithmic behaviors to ensure continuous relevance for AWAL artists.
• Drive creator campaigns from ideation through execution, handling outreach and budget negotiations to maximize efficiency, impact and ROI
• Track and analyze campaign KPIs to inform next steps & identify new opportunities for growth across target audiences
• Deliver weekly trend analysis and innovative content strategies that keep our music at the epicenter of Gen Z conversations
• Oversee the Viral Content team's daily operations and weekly priorities while maintaining a comprehensive cultural calendar to capitalize on real-time trends & timely events
• Establish internal processes to scale top-performing content across the roster, maximizing KPIs, streaming metrics, and TikTok/Reels sound engagement
• Collaborate with Audience Development and Viral Content teams to conceptualize and execute innovative, multi-platform initiatives, pushing boundaries to translate big-picture concepts into scalable audience acquisition and sustained viral growth