Responsibilities

• Own the content that earns trust at scale: family stories, impact proof, credibility assets, and explainers that reduce friction and build conviction
• Translate the EFTC mechanism accurately and compellingly — donation first, tax credit follows — across every format including long-form, video scripts, and landing page copy
• Hold the compliance line on every asset: the mechanism must be sequenced correctly. This is a legal and trust standard, not a style preference
• Own organic discovery across traditional search and AI-retrieved content — ChatGPT citations, Perplexity, etc...
• Build a durable, authoritative knowledge architecture: well-structured, internally linked, consistently maintained
• Produce content that wins on intent alignment, not keyword volume.
• Must be comfortable being hands on taking content created by AI and pushing live through Wordpress
• Build the organizational thought leadership strategy — establishing AFC Scholarship Fund as the authoritative voice on the EFTC and education opportunity philanthropy
• Develop the executive and institutional POV across formats: op-eds, bylines, commentary, and webinars
• Own the content that initially feeds email and newsletter, and earned media — supplying angles and drafts to a PR agency that owns the press relationships. Expanding to Organic Social feeds organic social (LinkedIn, X, Facebook) later.
• Note: the voice architecture for thought leadership is an open strategic question. This role helps answer it.
• Content Operations: Design and run the editorial workflow: briefing, AI-assisted drafting, review, approval, publish
• Coordinate with video producers, the web team so content ships correctly and on schedule
• Own the content calendar. Define what ships and what doesn't.

Requirements

• 8+ years in content, editorial, or growth content — with a track record of content built to convert, not just inform
• Editorial or journalism rigor: you hold the standard under deadline pressure
• Proven ability to make complex subject matter — tax, policy, financial products — accessible without dumbing it down
• Fluent with AI drafting tools; you direct and edit, you don't wait for a brief
• Experience feeding multiple channels from a single content system — social, email, web, earned
• Comfortable as a hands-on IC; this role ships work, not decks

Nice To Have

• DTC, financial services, or cause-based content background where conversion stakes were real
• Experience building a thought leadership program — executive voice, institutional POV, expert commentary
• SEO architecture and AI-retrieval optimization experience
• PR agency coordination experience