Senior Director of Communications, Product at Xero | San Mateo, CA | $166K/yr – $245K/yr

Xero

Senior Director of Communications, Product

San Mateo, CA (Hybrid)

$166K/yr – $245K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Xero’s external AI/fintech narrative and global product storytelling, align cross-functional teams, and position Xero as a forward-thinking technology partner.

Own high-impact external communications and media strategy for AI, Payments, and Payroll.
Must-have: proven storytelling and media relations across tech and business press.
Standout: experience leading cross-functional teams and global messaging.

Job Description

Responsibilities

Shape and amplify Xero's external narrative across AI, Payments, Payroll, and other key products.
Develop and lead external communications strategies to position Xero as a category leader in AI and fintech.
Translate sophisticated concepts into narratives that resonate globally; serve as trusted advisor to senior product leaders; drive positive media coverage across business, technology, and trade outlets.
Manage and mentor a global team of in-house and external contributors; collaborate with Corporate Communications, Social Media, Global Brand, and Marketing to align messaging and goals.
Build and lead the innovation narrative to position Xero as a forward-thinking technology partner.
Collaborate with Data Science and Tech Advocacy teams to drive the overarching AI storyline and thought leadership initiatives.
Develop innovation-focused storylines for XeroCon and regional product events to align with broader brand.
Partner with Product Marketing to execute external strategies for Payments, Payroll, and AI products.

Requirements

Deep understanding or demonstrated interest in AI and fintech landscapes, with ability to translate complex concepts into approachable stories.
Exceptional writing and storytelling skills tailored to diverse global audiences.
Strong media relations expertise with a history of building narratives across tech and business press.
Collaborative leadership style, able to align cross-functional stakeholders and manage in-house teams or external agencies.
Experience within B2B enterprise or SaaS environments.
Comfortable prioritising projects in a fast-paced environment and communicating clearly with global stakeholders.

Preferred

Experience leading external communications for AI or fintech initiatives.
Demonstrated ability to develop messaging for global audiences in tech/financial contexts.

Benefits

Hybrid working model; flexible across hubs in the US, Australia, and New Zealand.
Work from home flexibility while balancing collaboration in offices.

Xero

4.0 Glassdoor

Accounting software to help supercharge your small business. Power your invoicing. Automate your admin. And set business efficiency to cruise control. Used by over 4.2m subscribers globally. Xero's Community Guidelines: https://www.xero.com/support/community-guidelines/

Founded in 2006

Wellington, Wellington, NZL

6.2K employees (459 in marketing)

www.xero.com

71% recommend to a friend

68% CEO approval