Senior Director, Commercial Systems & CRM

USA (Remote)

$171K/yr – $220K/yrSenior Level12+ years expFull time

Posted 4 weeks ago

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Job Summary

Own enterprise CRM and commercial tech strategy with executive-level governance, data standards, and ROI tracking to improve pipeline and forecasting while enabling scale across Sales, Marketing, and Customer Success.

  • CRM & Tech Roadmap: Own the strategy and integration roadmap across CRM, ERP, CPQ, and analytics.
  • Governance & Adoption: Lead platform governance, release management, and data governance with executive visibility.
  • Innovation & ROI: Evaluate AI-enabled tech, manage vendor partnerships, and build business cases with measurable ROI.

Job Description

Responsibilities
  • Develop and execute the enterprise strategy and roadmap for CRM and commercial technology platforms.
  • Align technology capabilities with business priorities to improve commercial performance and customer engagement.
  • Evaluate emerging technologies, including AI-enabled solutions, to drive innovation and productivity.
  • Provide executive oversight of the enterprise CRM platform, ensuring scalability, reliability, adoption, and continuous improvement.
  • Lead governance, enhancements, release management, and platform optimization.
  • Ensure seamless integration with ERP, marketing automation, customer support, CPQ, and analytics platforms.
  • Partner with Sales leadership to optimize lead management, pipeline visibility, forecasting, and opportunity management.
  • Improve seller productivity through automation and standardized workflows.
  • Drive adoption of commercial systems and best practices.
  • Establish enterprise data governance standards.
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Inovalon

Inovalon empowers customers to improve clinical outcomes and economics across healthcare. We do this with data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform. This platform brings together national-scale connectivity, the largest primary source dataset in the nation, decades of healthcare and technology experience, and advanced analytics to help customers inform, accelerate, and improve patient care and healthcare economics.Our analytics and capabilities are used by over 50,000 active, licensed customers, and are informed by the primary source data of more than 92 billion medical events across 1.1 million physicians, 706,000 clinical settings, and 416 million unique lives.We work with:• 15 of the top 15 U.S. health plans• All top 25 U.S. healthcare provider systems• 8 of the top 15 global pharmaceutical companies• 3 of the top 10 specialty pharmacy companiesFrom payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform.

Founded in 1998
Bowie, Maryland, USA
3.3K employees (119 in marketing)

Traffic Signals

Monthly Visitors
424.1K
Monthly Google Ads Budget
$37.7K
Traffic Source Mix
Search
20.2%
Direct
71.1%
Referral
6.4%
Social
1.9%
Paid
0.3%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
103 (3% of company)
Median Career Experience
14 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

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