Responsibilities

• The Senior Director Brand Strategy, Liquid Science and Wrangler will be responsible for developing the overall brand strategy and in market execution for the Peel & Pour branded pods product sold in Office, Retail, Club and Away from Home channels.
• The Senior Director Brand Strategy, Liquid Science & Wrangler will be accountable to develop the overarching brand strategy for our Liquid Science & Wrangler, deliver monthly business targets in partnership with field Sales partners, track marketing tactics performance, evaluate ROI effectiveness, introduce new branded pod products.
• This position is highly visible within the organization and requires close partnership with key internal stakeholders including the Executive Leadership Team, Sales, R&D, Finance and Procurement.
• As a leader within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward.
• Requires a self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency.
• The Senior Director Brand Strategy, Liquid Science & Wrangler will: (1.) develop a multi-year strategic portfolio growth plan; (2.) drive the annual planning process from Brand Reviews to setting FY budgets and forecasts; (3.) ensure flawless in-market execution of marketing tactics; (4) track performance and course correct when necessary; and (5) ensure sufficient product innovation and new product development to deliver future growth goals.
• The Senior Director Brand Strategy, Liquid Science & Wrangler initially reports to the President & Chief Growth Office but will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions. The role may eventually report to VP, Brand Strategy role.
• Example focus areas include:
• Brand ownership and oversight of branded pod products
• Expand distribution and consumption of megabrand portfolio, with a strong focus on growing Peel and Pour branded products

Requirements

• BS/BA in business, marketing or related discipline required.
• Greater than 5 years of previous CPG experience.

Preferred

• MBA preferred.