Responsibilities

• Work closely with the CMO to evolve the brand strategy, positioning, and narrative across a portfolio of affinity brands, ensuring each feels culturally grounded, contemporary, and distinct
• Serve as a strong advocate for diverse user communities, ensuring the needs, perspectives, and realities of Black, Hispanic, Asian, Muslim, and other affinity audiences are deeply understood and reflected in brand decisions
• Develop and continuously deepen your own cultural fluency across these audiences, while building systems and teams that do the same
• Ensure brands balance authentic representation and aspiration, building trust while remaining modern and growth-oriented
• Lead integrated marketing campaigns, from insight and concept through execution and optimization, with a focus on brand-led growth
• Partner closely with performance marketing and media teams to ensure brand work supports acquisition without compromising authenticity
• Define success metrics that capture both brand health and growth impact, including top-of-funnel trends such as downloads, registrations, and engagement
• Work closely with Product and Design to ensure in-app experiences deliver on brand promise for each affinity audience
• Act as a voice of the user in product discussions, advocating for inclusive, relevant, and differentiated experiences
• Build, lead, and develop a high-performing, culturally fluent team, empowering them to be experts and advocates for the communities they serve

Requirements

• 10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands
• Demonstrated experience leading multicultural or affinity-focused marketing, with deep respect for and understanding of diverse audiences
• Proven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact
• Experience partnering closely with Product teams to shape inclusive, user-centered experiences
• Hybrid work arrangement and willingness to work from Los Angeles or Dallas offices 3 days/week

Preferred

• Demonstrated experience leading multicultural or affinity-focused marketing
• Proven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact
• Strong creative judgment and cultural curiosity, with a track record of work that feels authentic, relevant, and engaging
• Solid understanding of acquisition-driven marketing, and how brand relevance and representation drive growth
• Experience partnering closely with Product teams to shape inclusive, user-centered experiences
• Commercially minded, data-literate, and comfortable navigating complexity across multiple brands and audiences
• A builder’s mindset—energized by transformation, reinvention, and brands in cultural evolution

Benefits

• Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
• Unplug – Generous PTO and 14 paid holidays so you can unplug
• Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
• Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!