Responsibilities

• Lead the end-to-end launch of the new ultra Luxury Heritage Brand, define a clear brand vision, positioning, narrative, and guest experience framework that can scale globally while remaining distinctive and authentic.
• Establish the foundational brand architecture, including guest experience principles, service philosophy, and signature brand programs that differentiate the brand in the ultra-luxury landscape.
• Develop integrated brand business plans that align creative vision with operational realities and commercial objectives.
• Drive innovation across brand initiatives to ensure the brand sets a new benchmark for ultra-luxury hospitality.
• Partner closely with Development and Continent teams to support portfolio growth, positioning the brand as a compelling ultra-luxury investment proposition.
• Engage directly with owners, developers, and advisory boards to articulate the brand vision, build advocacy, and ensure alignment between brand intent and owner expectations.
• Serve as a senior brand ambassador, advocating for the brand with internal leadership and external stakeholders globally.
• Oversee global brand campaigns and go-to-market strategies, ensuring cohesive storytelling across digital, social, experiential, and PR channels.
• Define and steward the creative strategy for the brand, including brand identity, visual language, and content approach.
• Create scalable brand frameworks, toolkits, and guidelines that enable consistent execution across regions while allowing for cultural nuance.
• Ensure brand consistency and excellence across all guest touchpoints and communications.
• Leverage market research, consumer insights, and competitive intelligence to inform brand strategy and portfolio decisions.
• Monitor brand performance and health metrics, translating insights into actionable recommendations for optimization and growth.
• Manage and evolve the global brand budget with a focus on disciplined investment, return on investment, and long-term scalability.

Requirements

• - 4-year degree from an accredited university in Marketing, Business, Hospitality Management, or a related field.
• - 10+ years’ experience in brand management/marketing, with a significant portion in luxury or ultra-luxury hospitality.
• - Demonstrated ability leading cross-functional teams and managing large-scale projects.
• - Proven ability to lead complex, cross-functional teams and initiatives involving brand, development, design, operations, marketing, communications, and external partners.
• - Experience developing and executing global brand strategies across multiple regions and markets.
• - Strong track record managing brand budgets and ensuring disciplined investment and return on investment.

Preferred

• Direct experience launching a new luxury or ultra-luxury brand, sub-brand, or major brand platform, with accountability for brand foundations, positioning, and early portfolio growth.
• Deep understanding of ultra-luxury guest expectations, service philosophies, and experiential differentiation.
• Experience partnering with ownership groups, developers, and advisory boards, including articulating brand value propositions that balance creative ambition with commercial objectives.
• Exposure to global luxury markets and culturally nuanced brand development.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.