Senior Director of Brand Marketing at Coleto Brands | Greenville, SC

Coleto Brands

Senior Director of Brand Marketing

Greenville, SC (Remote)

Salary Not AvailableSenior Level12+ years expFull time

Posted 4 weeks ago

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Job Summary

Own brand architecture and portfolio governance across multiple brands, aligning strategy with growth and ensuring consistent storytelling and activation across physical and digital touchpoints.

Brand Architecture and Portfolio Governance across Coleto Brands
GTM execution, messaging frameworks, and integrated campaigns
Experience centers and owned spaces activations to bring brand strategy to life

Job Description

Develop and maintain a clear, scalable brand architecture across corporate and flagship brands
Responsible for the role and relationship of each brand within the portfolio
Define, lead and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth priorities
Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brand’s target audiences
Identify market trends, competitive dynamics, and customer insights to inform brand direction
Serve as the guardian of brand integrity and consistency across all touchpoints
Establish brand standards, guidelines, and governance processes
Ensure consistent execution across all brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandising
Partner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launches
Oversee the development of integrated campaigns that build awareness, consideration, and advocacy
Establish brand storytelling is compelling, differentiated, and resonates with each brand’s target audiences
Lead cross-functional teams to bring brand strategy to life in our owned experience centers through physical space design, event programming and activations

A Bachelor's degree in Marketing, Business Administration or Communications is required
A minimum of 12 years as a brand strategist or similar brand marketing role is required
Proven track record of building and scaling multi-brand portfolios
Deep expertise in brand strategy, architecture, integrated marketing, and digital brand experiences
Strong creative instincts with the ability to guide and evaluate creative work
Exceptional leadership, communication, and stakeholder management skills
Data-driven mindset with the ability to balance analytics and intuition
A strong business acumen and the ability to align brand success with business performance
Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution
Travel requirements: 15% domestic travel

Experience leading corporate communications and large-scale brand activations/events is preferred
Experience in consumer goods, home, lifestyle, or design-driven categories is preferred

Coleto Brands

Headlined by its flagship brands, Kichler and Progress Lighting, Coleto Brands provides residential lighting fixtures across key categories, including interior and exterior decorative lighting, bath/vanity, architectural systems and downlights, ceiling fans and landscape.

www.coletobrands.com