Senior Director of Brand Marketing - Anytime Fitness at Purpose Brands, LLC | San Diego, CA | $175K/yr – $185K/yr

Purpose Brands, LLC

Senior Director of Brand Marketing - Anytime Fitness

San Diego, CA (Hybrid)

$175K/yr – $185K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Own and drive senior-brand marketing across Purpose Brands, translating strategy into annual plans and GTM initiatives that lift franchise and consumer engagement.

Own and translate brand strategy into annual plans, positioning, and go-to-market initiatives.
Must-have: 10+ years in brand marketing with 2+ years in a senior leadership role.
Standout: Cross-functional leadership in a matrix organization with agency partnerships.

Job Description

Responsibilities

Build full funnel growth for the brand, ensuring all communications resonate with current/potential clients/members
Articulate the brand’s strategic positioning, ensure consistent communication of brand image and position across all touch points with the consumer
Develop annual marketing strategies and comprehensive plans designed to drive key business goals and initiatives
Translate brand strategies into brand plans, positioning and go-to-market strategies
Influence and lead internal and external marketing support teams in development and implementation of all aspects of annual marketing plans and activities, including, but not limited to: Consumer insights/research; Content strategy development; Consumer PR; Corporate responsibility programs or Sponsorships; Events; Creative development; Connection planning and buying; Agency management; Strategic frameworks, briefs, timelines, internal processes; Campaign (acquisition, engagement) development and promotional strategies; Competitive landscape assessment; Marketing performance (measure all campaigns against goals - ROI, KPIs)
Collaborate and coordinate at the strategic and tactical levels with other functions of the organization, and at all levels
Manage and reconcile annual marketing budget (general ad fund)
Partner with the Purpose Brands Local Marketing Sr. Director to deliver franchisee-facing marketing support initiatives and projects – tools, materials, vendors, training (NFT, Vitals, Conference, etc.), and more
Manage and coach team members/employees
Identify business needs and marketing solutions – current and future
Provide outside-in view of emerging communication trends, championing for consideration and/or testing.

Requirements

10+ years of experience in brand marketing with at least 2 years in a senior leadership role.
5+ years of experience managing agency partnerships and working cross-functionally with internal stakeholders.
Proven experience in leading cross-functional teams within a matrixed organization
Bachelor's degree in Marketing, Communications, Business or a related field.
Strong executive presence with the ability to influence and collaborate with senior leadership.
Excellent writing, storytelling and brand messaging skills, with the ability to translate insights into business strategy and consumer ideas
Ability to manage multiple projects simultaneously, work under tight deadlines, and drive measurable impact.

Preferred

Experience in franchise businesses.
Background in integrated communications
Industry experience in fitness, health, or wellness sectors.

Benefits

Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Fridays off between Memorial Day and Labor Day
401(K) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In-house workout facilities

Purpose Brands, LLC

Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world. We own and operate the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. We combine this portfolio with a world-class franchise operating model and suite of services that helps our brands and franchise owners accelerate growth and deliver exceptional member experiences. Above all, our culture, people and franchise owners share a commitment to personal wellness; a spirit of service to help those who seek to improve their own physical and mental wellbeing; tireless advocacy and innovation for fitness, health and wellness experiences; and a daily honor to earn the trust in our brands from our franchise owners and the people who help consumers on their personal wellness journeys.

Founded in 2002

Woodbury, MN, US

28K employees (1,318 in marketing)

sebrands.com