Responsibilities

• Lead the development and execution of brand strategy for Good Neighbor Pharmacy and Elevate, ensuring each brand remains trusted, differentiated, and aligned to customer needs, market dynamics, and business priorities.
• Translate brand strategy into clear positioning, messaging, brand standards, and market-facing narratives that reinforce the value proposition across all customer and consumer touchpoints.
• Ensure brand governance, stewardship, and standards are consistently applied across commercialization, marketing, onboarding, engagement, and customer-facing communications.
• Guide the evolution of customer-facing brand value statements and messaging frameworks to clearly communicate program benefits, strengthen market perception, and support growth.
• Oversee customer engagement and onboarding strategies to ensure customers experience the brand promise consistently from prospect and new customer onboarding through long-term engagement and advocacy.
• Partner with cross-functional teams to design and optimize customer journeys that improve satisfaction, retention, and loyalty across the customer lifecycle.
• Ensure onboarding and engagement approaches effectively connect solution value, brand promise, and customer outcomes.
• Establish and manage a framework for tracking brand maturity and performance across relevant customer segments; define and monitor brand health KPIs.
• Oversee marketplace research and customer insight initiatives to understand customer behaviors, perceptions, market trends, and brand engagement drivers; translate findings into actionable recommendations.
• Lead a competitive intelligence program that monitors competitor activities and informs brand strategy and positioning decisions.

Requirements

• Bachelor's degree in business administration, marketing, or a related field, or equivalent experience required.
• Master's degree in business administration, marketing, or a related field, or equivalent experience preferred.
• 7+ years of progressive experience in brand management, marketing strategy, or related roles within healthcare/pharmacy services, retail/franchise environments, or technology-enabled services.
• Demonstrated experience launching and scaling offerings under defined brand architectures, with strong command of positioning, messaging, and integrated communications.
• Proven ability to build and operate brand performance measurement and competitive intelligence programs; strong analytical and storytelling capability.
• Strong people leadership and cross-functional influence skills.
• Complies with all appropriate policies, procedures, safety rules and regulations; performs other related duties as assigned.

Preferred

• Master's degree in business administration, marketing, or a related field, or equivalent experience preferred.
• Demonstrated experience launching and scaling offerings under defined brand architectures, with strong command of positioning, messaging, and integrated communications.

Benefits

• We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora