Responsibilities

• Translate enterprise brand strategy, positioning, and messaging into meaningful customer, prospect, partner, and employee experiences
• Partner closely with Creative, Product Marketing, Communications, and Sales to ensure consistency across all brand expressions and market-facing initiatives
• Develop and maintain frameworks that ensure brand standards, messaging, and narrative are implemented consistently across channels
• Identify opportunities to strengthen brand perception, differentiation, and customer engagement throughout the buyer journey
• Own the strategic direction, roadmap, governance, and performance of Cotiviti’s corporate website and related digital experiences
• Lead digital experience strategy, information architecture, user journey optimization, and website evolution initiatives
• Partner with development resources and external vendors to deliver high-quality digital experiences that align with business and brand objectives
• Ensure digital experiences reflect evolving company strategy, product portfolio, and market positioning
• Lead content strategy across owned channels, ensuring alignment with enterprise messaging, business priorities, and audience needs
• Develop content frameworks that support thought leadership, executive visibility, demand generation, sales enablement, recruiting, and corporate communications

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 12+ years of experience in brand management, digital strategy, content strategy, digital experience, marketing, or related disciplines, with a proven track record of leading and developing high-performing teams.
• 10+ years of experience leading website strategy, digital experience initiatives, content ecosystems, and customer journey optimization
• Strong understanding of brand strategy, messaging architecture, content development, and user experience principles
• Experience managing cross-functional initiatives across marketing, communications, product, and business teams
• Demonstrated ability to translate complex business, healthcare, and technology concepts into clear, compelling customer-facing experiences
• Strong analytical mindset with experience leveraging insights and performance data to inform strategy and optimization
• Comfortable working directly with executive leadership and senior stakeholders, providing strategic guidance and managing complex priorities
• Deep expertise in digital experience strategy, website governance, content strategy, and customer journey development
• Strong understanding of UX/UI principles, information architecture, and digital best practices

Benefits

• Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.