Responsibilities

• Define and evolve global brand strategy, messaging, and narrative for campaigns, launches, and partnerships.
• Own brand positioning, messaging frameworks, and narrative development.
• Establish and enforce global brand standards across visual identity and communications
• Lead in-house creative across design, copy, and content production
• Oversee global communications and PR strategy
• Guide creative development for campaigns, product launches, and partnerships
• Partner with Growth, Product Marketing, and Regional teams to ensure alignment across initiatives
• Manage external agencies, including selection, briefing, and performance management
• Establish and track brand health and creative effectiveness metrics
• Act as a senior advisor to executive leadership on brand and communications strategy
• Anticipate and manage reputational risk and crisis communications
• Build and develop high-performing teams with clear processes and standards

Requirements

• 10–12+ years of experience in brand, creative, or communications leadership roles
• Proven experience leading global brand and creative organizations
• Strong storytelling capability with excellent creative and editorial judgment
• Experience partnering with executive stakeholders and influencing at the highest levels
• Track record of building and scaling high-performing teams
• Experience working within complex, matrixed organizations
• Bachelor’s degree in Communications, Marketing, Journalism, or related field