Responsibilities

• Provide strategic leadership and counsel to senior stakeholders on brand architecture, naming and taxonomy across Global Marketing, product marketing, product management and beyond – ensuring clarity, scalability and future-readiness in a rapidly evolving AI-enabled portfolio
• Lead and develop the Naming Team, agency partners and contractors to leverage both human expertise and AI enabled tools to drive efficiency, rigor and consistency across naming and taxonomy deliverables
• Champion modern, data and AI informed approaches to brand architecture, naming, and taxonomy including the use of AI for portfolio analysis, linguistic validation, competitive intelligence and decision support
• Direct the team’s enablement assets, frameworks and governance models to empower teams across SAP to make smarter, faster decisions in an increasingly AI-driven environment
• Foster a highly collaborative, service-oriented approach acting as a trusted partner while maintaining the discipline and standards required to manage a global brand

Requirements

• Strong AI understanding, passion and experience with the ability to apply that understanding to brand architecture, naming and taxonomy challenges
• Deep subject matter expertise with 15+ years of experience in brand architecture, naming, taxonomy & brand strategy with a proven track-record of success and a highly analytic, rigorous approach
• Experience with large, B2B companies (tech preferred), with a vast and complex portfolio of products and services; consulting/agency experience a plus
• Executive-level skills to guide, influence and inspire senior level executives, including the ability to develop and articulate complex concepts clearly and succinctly
• Collaborative mindset and service-oriented manner a must

Benefits

• Constant learning, skill growth, great benefits
• SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure everyone – regardless of background – feels included and can run at their best.
• We invest in our employees to inspire confidence and help everyone realize their full potential.