Senior Director AMS Field Marketing

Santa Clara, CA (Hybrid)

$220K/yr – $397K/yrSenior Level15+ years expFull time

Posted 1 month ago

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Job Summary

Owns AMS field marketing for enterprise with ABM led GTM, cross functional execution, and data driven ROI; focused on pipeline, renewals, and wallet share across Enterprise Verticals, TMT/SIs, and SNUGs.

  • Growth leadership: build and guide field teams and ABM programs across target accounts.
  • Customer growth: expand adoption, accelerate renewals, and grow wallet share through lifecycle marketing.
  • Cross functional orchestration: align with ABM, executive marketing, partner marketing, industry GTM, events, and geo teams; track ROI and optimize with analytics.

Job Description

Responsibilities

  • Lead and develop a team of field marketing directors to build and execute integrated, ABM led GTM plans across the Target Account List for Enterprise Verticals, TMT/SIs, Customer Growth Marketing, and SNUGs, driving pipeline creation, progression, and net new logo acquisition.
  • Build tight partnership with AMS Sales leaders, translating revenue goals and buying group strategies into actionable marketing programs.
  • Champion Customer Growth Marketing to expand adoption, accelerate renewals, and grow wallet share.
  • Partner with ABM, Executive Marketing, Partner Marketing, Industry GTM, Strategic Events, and Geo Hub teams on fully integrated, segment specific plans.
  • Lead cross functional initiatives as a member of the AMS Marketing Leadership team.
  • Measure programs rigorously using data and analytics to optimize mix and ROI; partner with marketing operations on lead flow, segmentation, reporting, and attribution.
  • Manage the annual field marketing budget with accurate monthly and quarterly forecasts.

Requirements

  • 15+ years in B2B marketing with strong demand generation, field marketing, and pipeline orientation; large scale cloud or enterprise SaaS strongly preferred.
  • Proven success leading high performing field marketing teams across Enterprise and industry focused GTM motions.
  • Experience with customer marketing, user communities, or lifecycle marketing.
  • Track record partnering with enterprise sales and translating revenue goals into integrated plans, including ABM and buying group methodology.
  • Hands on use of AI to enhance work processes, insights, and decision making.
  • Deep command of the buyer and customer journey from Brand to Demand to Loyalty.
  • Strong analytical mindset; able to communicate marketing's commercial impact to non marketing audiences.
  • Strong leadership presence with bias toward execution; excellent communication, negotiation, and change management skills.
  • Hands on experience with CRM and marketing automation platforms.
  • BS or BA in Business, Marketing, or related field.

Benefits

  • health plans
  • including flexible spending accounts
  • a 401(k) Plan with company match
  • ESPP
  • matching donations
  • a flexible time away plan and family leave programs
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ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
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97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
19.5 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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