Responsibilities

• Perform deep avatar and market research weekly — Reddit, TikTok comments, Amazon reviews, competitor ad libraries — and translate findings directly into creative concepts
• Develop original angles and concepts — you don't just execute briefs, you own the idea from insight to finished ad
• Build 3–5 net-new creative concepts per week across multiple brands — video, native, static
• Write and brief native advertorials, VSL scripts, podcast-style scripts, and static ad concepts
• Build detailed concept briefs for our editors and designers to execute, then review the executed ads to ensure the brief was followed correctly
• Own the testing structure — what gets tested, how it's isolated, when it's killed, when it graduates to scaling
• Analyze winners and losers weekly — identify what voice, moment, belief, enemy, and format carried the winner, and build new clusters around the common core
• Attend weekly team calls to discuss what's winning, what's losing, and what's next
• Work directly with the founder to develop new angles and concepts as we scale

Requirements

• $1M+ annual Meta/Instagram ad spend that your creative has personally supported — not assisted, not on a team, your concepts running at that level
• Experience building creative for campaigns handling multi-five-figure daily spend — you know how to build for scale, not just small tests
• Built Meta/Instagram direct response creative for physical DTC eCommerce brands — supplements, health, or similar high-skepticism markets preferred
• You develop your own angles and concepts — not just a brief executor
• You can read an account — you know the difference between a creative that lost and a creative the algorithm never let breathe
• Fluent English with exceptional command of conversational American copy — every line reads like a real human, not a copywriter
• Read Breakthrough Advertising by Eugene Schwartz — or can prove you apply awareness levels in practice without being told
• You mine customer language before building a single concept — Reddit, reviews, TikTok, forums
• You can show us real creative that actually ran at serious scale
• Experience: Copywriting: 1 year (Preferred)

Nice to have

• Obsessed with why creative works, not just whether it looks good
• Treats avatar research like a religion
• Brings original angle thinking — you see opportunities others miss
• High output, low ego
• Coachable but brings genuine instinct to the table
• Punctual, organised, strong communicator
• Thrives in a fast-moving, high-standard environment

Benefits

• Family leave
• Flexible schedule
• Paid time off
• Paid holidays + sick days