Responsibilities

• Collaborate with design, development, content, UX, and project management teams to define project requirements, scope, and strategic direction.
• Champion best practices for enterprise B2B websites, including lead generation, user journeys, information architecture, content strategy, and conversion optimization.
• Ensure website analytics and performance data are collected before, during, and after projects to inform strategy, reduce risk, and measure success.
• Partner with UX to develop audience personas, customer journeys, and content requirements that align with business objectives.
• Research emerging digital trends, technologies, and AI-driven opportunities, sharing insights with internal teams and clients.
• Contribute strategic recommendations throughout the lifecycle of website projects.
• Facilitate strategy workshops and brainstorming sessions that produce actionable, measurable outcomes.
• Help evolve agency methodologies, standards, and processes for digital strategy delivery.
• Lead discovery, research, and strategic planning engagements that align website initiatives with client business goals.
• Conduct competitive analysis, analytics reviews, SEO assessments, content audits, and user experience evaluations to identify opportunities and prioritize recommendations.

Requirements

• Bachelor's degree or equivalent experience.
• 5+ years of experience in digital strategy, web strategy, digital marketing, or related disciplines, with experience leading enterprise website initiatives (agency experience preferred).
• Demonstrated expertise in enterprise B2B websites, digital strategy, user experience, and conversion optimization.
• Strong understanding of UX principles, information architecture, content strategy, SEO, analytics, and lead generation.
• Experience developing strategic recommendations based on qualitative research, analytics, and business objectives.
• Ability to influence cross-functional teams and align stakeholders around strategic direction.
• Excellent presentation, facilitation, and executive communication skills.
• Proven ability to build strong client relationships and earn trusted advisor status.
• Strong organizational skills with the ability to prioritize multiple engagements simultaneously.
• Exceptional analytical thinking, attention to detail, and problem-solving abilities.