Responsibilities

• Build strategic digital publicity and social editorial plans aligned with campaign goals, audience insights, and cultural moments.
• Identify proactive partnership opportunities with media outlets, talent, creators, and community platforms.
• Develop long-term partner strategies and negotiate broader deal opportunities beyond one-off placements.
• Pitch and secure digital coverage, content placements, and branded partnership opportunities across key outlets.
• Build, source, and grow relationships with niche audience communities, fan ecosystems, and tastemaker pages.
• Identify culturally relevant spaces such as cinephile communities, BookTok, fandom pages, and emerging interest-based platforms.
• Serve as a client-facing lead, clearly communicating plans, priorities, updates, and results.

Requirements

• 6+ years of experience in digital publicity, strategic partnerships, influencer marketing, or a related field.
• Strong understanding of the influencer, publicity, and digital media landscape.
• Proven success pitching, negotiating, and placing content and partnerships across media and digital platforms.
• Existing relationships with outlets such as Teen Vogue, Cosmopolitan, Betches, and similar culture-driving publishers.
• Strong strategic thinking with experience developing actionable publicity and partnership plans.
• Demonstrated ability to identify, build, and activate niche audience groups and culturally specific communities.
• Understanding of how to source and engage tastemaker pages, fan communities, and interest-based ecosystems.
• Excellent organization and communication skills, with confidence in a client-facing role