Senior Digital Marketing Strategist

USA (Remote)

$90K/yr – $105K/yrSenior Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive end-to-end digital marketing programs for SGS EHS, leading use of SEO, content, paid and social campaigns, and analytics to grow awareness, engagement, and pipeline.

Job Description

Responsibilities

Develops and implements digital marketing strategies aligned with SGS EHS business objectives and growth priorities.
Creates customer-centric digital journeys that drive awareness, engagement, and conversion.
Identifies emerging digital trends, technologies, and opportunities to improve marketing effectiveness.
Collaborates with sales teams to improve lead quality and pipeline conversion.
Leads SEO stratgey, including technical SEO, on-page otimization, keyword research, content strategy, and performance tracking.
Develops content plans that support customer acquisition and retention.
Optimizes website content and landing pages to improve organic search visibility and conversions.
Leverages marketing automation platforms and CRM systems to improve campaign performance and customer engagement.
Plans and manages paid search, display, retargeting, and social media campaigns.
Supports organic social media strategies that build brand awareness and engagement.

Requirements

5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy
Experience marketing professional services, technical solutions, testing, inspection, certification, industrial, life sciences, or sustainability-related services is preferred.
Strong proficiency in digital advertising platforms, SEO tools (SEMrush, Ahrefs Moz), and analytics tools (GA4, Data Studio).
Exceptional leadership, project management, and communication skills.
Advanced English language skills.
Reasoning, math, and budget planning skills.
Expert level computer skills with social media platforms (LinkedIn, Google AdWords, etc.).
Intermediate level with B2B Marketing Models
Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
Knowledge of regional customer behaviors and local market trends.

Preferred

Bachelor's degree in Marketing or Business.
Proven success in managing both organic and paid digital marketing strategies at a regional or multi-market level with measurable business outcomes.
Experience working with remote and/or distributed teams is a plus.
Experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms.

Benefits

Eligibility for company benefit programs beginning the first of the month after hire
Immediate 401(k) eligibility
Paid vacation
Four (4) floating holidays
Seven (7) company-observed holidays
Sick time accrual

SGS

2.9 Glassdoor

SGS is the world’s leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource. Community GuidelinesSGS encourages all fans of this page to participate in conversations through questions and comments. Any comments arising from persons sharing or reproducing any communications published by SGS is not controlled or endorsed by SGS.We want to promote an informative and enjoyable environment within this community. We therefore ask that you post content that is both relevant and respectful and you follow LinkedIn's Professional Community Guidelines. Posts will be removed if they are:- Offensive, defamatory, discriminatory or obscene- Fraudulent, deceptive or misleading- In violation of any intellectual property rights- In violation of any law or regulation- Abusive, harassing, stalking or attacking others- Trolling or deliberate disruption of discussion- Commercial solicitations or personal promotion- Spam or link baiting Intellectual Property StatementExcept where expressly stated otherwise, all intellectual property rights, including copyright and trademarks, in any and all communications and materials in any form published by or on behalf of SGS are owned by © SGS Société Générale de Surveillance SA (2025).

Baar, Zug, CHE

76K employees

www.sgs.com

44% recommend to a friend

52% CEO approval