Senior Digital Marketing Specialist - Paid Social at Ally | Charlotte, NC | $70K/yr – $120K/yr

Ally

Senior Digital Marketing Specialist - Paid Social

Charlotte, NC (Hybrid)

$70K/yr – $120K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Owns paid social execution and measurement for Ally’s digital marketing, translating budget stewardship into data driven optimization across platforms.

Marketing Operations: oversee budget, forecasting, governance, and audits to keep campaigns compliant and spend in check.
Audience & Activation: build audiences, manage bids, and optimize creative and targeting across major social channels.
Insights & Collaboration: translate data into actionable learnings and share them with brand, media, and creative teams to lift KPIs.

Job Description

Responsibilities

Manage marketing budget including reconciling payments and general ledger charges on monthly basis and forecasting expenditures with program managers.
Update marketing metrics scorecards monthly.
Daily monitoring of rates and management of the Ally Bank rate process.
Monthly audit of Campaign Manager to ensure marketing program managers are following the approved process for receiving Brand, Legal and Compliance approval for all marketing materials.
Organize and coordinate marketing and creative governance processes; reconcile agency SOW usage on a quarterly basis.
Execute and manage all Purchase Order and Purchase Requisitions for marketing programs.
Optimize & execute as a hands-on-keys trader for Ally Paid Social Media programs across Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, TikTok, and other emerging social channels.
Responsible for daily execution of targeting tactics inclusive of creation of custom audiences, bid adjustment and budget management using native social platform interfaces or social marketing technology platforms.
Collect and analyze data, identify trends and proactively communicate insights ensuring positive KPIs across different lines of business.
Collaborate with internal and external partners to present learnings and maximize the value of the programs.

Ally

3.8 Glassdoor

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. NMLS #3015 | #181005 | https://www.nmlsconsumeraccess.org/Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank, Member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies. We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.Fast Company’s Best Workplace for Innovators, 2021Crain’s Fast 50: Southeast Michigan’s Fastest Growing Companies, 2021Forbes Best Employers for Diversity, 2021DiversityInc Top 50 Companies for Diversity, 2021Best Places to Work for LGBTQ Equality, 2020Adweek Brand Genius Award, 2020Brand Film Best Employee Engagement Campaign, Moguls in the Making 2020AdAge Top 10 Marketers of the Year, 2019DiversityInc Noteworthy Company, 2019

Founded in 1919

Detroit, Michigan, USA

15K employees (527 in marketing)

www.ally.com

73% recommend to a friend

88% CEO approval