Responsibilities

• Execute and optimize digital marketing initiatives across the Bank’s marketing technology platforms, including development and deployment of email campaigns, landing pages, forms, and web content
• Collaborate cross-functionally to ensure campaigns are strategically aligned and technically sound
• Lead continuous updates and enhancements to the Bank’s public website and develop digital design content including websites, online campaigns, emails, and graphics
• Provide strategic oversight and maintenance of the company’s public website; ensure content accuracy and alignment with brand objectives
• Lead the design and deployment of high-impact landing pages for campaigns, events, and initiatives
• Leverage data across the marketing technology stack (Liferay, Eloqua, Oracle CX Sales, Google Analytics) to support campaigns and deliver insights
• Create and publish brand-aligned digital content in collaboration with Marketing and cross-functional partners
• Source content from business units and coordinate publishing for timeliness and accuracy
• Deliver cohesive user experiences across website and digital communications in collaboration with internal teams
• Analyze website performance and user behavior to identify opportunities for content and experience improvements

Requirements

• Five to eight years in-house digital marketing and website experience; portfolio required
• Experience developing and executing digital marketing strategies and integrated campaigns
• Hands-on experience creating and deploying email communications and campaigns in Eloqua or similar marketing automation platforms
• Bachelor’s degree with a focus in Marketing, Communications, Digital Media, Web Design and Development, or related field
• Master’s degree or additional certifications in a similar field a plus
• Advanced proficiency in Web Content Management Systems (e.g., Liferay) and Google Analytics (GA4)
• Advanced proficiency in CRM Systems and marketing automation platforms (e.g., Oracle CX Sales, Eloqua) including email campaign development, segmentation, landing page, form and survey creation, and campaign deployment
• HTML and CSS proficiency; cross-client and mobile compatibility; JavaScript knowledge a plus
• Adobe Creative Suite proficiency for digital assets
• Strong analytical and technical troubleshooting skills
• Ability to manage external vendors and multiple projects and meet deadlines in a fast-paced environment

Preferred

• Master’s degree or additional certifications in a similar field a plus; Specific knowledge of HTML, web design, WordPress, CSS, SEO, and Analytics required.
• Corporate setting experience preferred