Responsibilities

• Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
• Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
• Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
• Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
• Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
• Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
• Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
• Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
• Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
• Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
• Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches