Responsibilities

• Develop and implement a comprehensive performance marketing strategy to drive customer acquisition.
• Oversee multi-channel campaigns, including PPC, affiliate marketing, awareness campaigns, ABM, connected TV, social media, and paid ads, ensuring alignment with Filevine’s business objectives.
• Set performance goals and KPIs for campaigns, ensuring continuous optimization to maximize ROI.
• Manage all paid advertising efforts, including Google Ads, social media platforms, display networks, and programmatic channels.
• Lead awareness campaigns to enhance brand visibility and consideration among target audiences.
• Develop and execute ABM strategies to target high-value accounts and create opportunities.
• Manage connected TV campaigns to reach new audiences and increase brand awareness.
• Build and maintain affiliate advertising partnerships, optimizing performance and driving mutual success.
• Monitor and analyze campaign performance metrics to identify opportunities for improvement.
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to enhance effectiveness.
• Collaborate with the analytics team to ensure accurate tracking, reporting, and attribution for all campaigns.
• Partner with content, creative, and product marketing teams to develop compelling assets for campaigns.
• Collaborate with sales teams to align on ABM strategies and ensure lead quality.
• Work with the finance team to manage budgets and forecast ROI for performance marketing efforts.

Requirements

• 5+ years in a digital marketing role focused on pipeline generation.
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.
• Budget experience of $1 million or more a month.
• Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.
• Strong leadership skills with experience managing, mentoring, and growing teams.
• Excellent analytical skills and a data-driven mindset to optimize marketing performance.
• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.

Preferred

• Experience in vertical SaaS or legal tech industries is a plus.

Benefits

• A dynamic, rapidly growing company, focused on helping organizations thrive
• Medical, Dental, & Vision Insurance (for full-time employees)
• Competitive & Fair Pay
• Enhanced Commuter Benefit: $75 monthly contribution to help cover your commute to 1 S Wacker
• Maternity & paternity leave (for full-time employees)
• Short & long-term disability
• Opportunity to learn from a dedicated leadership team
• Centrally located open office building in Chicago (1 S Wacker Dr)
• Top-of-the-line company swag