Responsibilities

• Implement social media marketing strategies that align with business goals and objectives, collaborating with the Marketing team and executive leadership.
• Create and curate engaging content for social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), including posts, stories, videos, and interactive content.
• Manage and grow all social media accounts, driving engagement, audience growth, and brand awareness.
• Leverage AI-powered tools to enhance content creation, campaign planning, audience targeting, and marketing efficiency while maintaining brand voice and quality standards.
• Optimize social media content for better reach, engagement, and SEO performance.
• Manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to drive targeted traffic, engagement, and conversions.
• Oversee community management, interacting with followers, responding to comments, and fostering brand loyalty through meaningful social interactions.
• Utilize AI-powered marketing tools to accelerate content creation, campaign development, audience building, and performance optimization while maintaining brand standards and authenticity.
• Develop and refine AI-assisted workflows to improve marketing efficiency, content production, and campaign execution across multiple channels.
• Evaluate emerging AI technologies and recommend innovative applications that enhance customer engagement, social media growth, and overall marketing performance.

Requirements

• Must be at least 18 years or older
• Minimum of 5 years of experience in social media marketing with a proven track record of successful campaigns.
• Previous experience managing end-to-end social media campaigns for brands or products required.
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms (social media insights, Google Analytics).
• Strong understanding of social media algorithms, SEO for social platforms, and strategies for growing social audiences.
• Expertise in Facebook Ads, Instagram Ads, and other paid social media campaigns.
• Experience leveraging AI-powered tools for content creation, campaign management, analytics, workflow automation, and marketing optimization.
• Creative content creation skills with knowledge of video editing, graphic design, and copywriting.
• Excellent written and verbal communication skills.
• Ability to analyze social media metrics and transform data into actionable strategies.

Benefits

• Competitive compensation
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with up to 6% matching
• Paid Time Off
• 6 Paid Holidays per year
• Employee discount
• Ongoing career and Leadership Development