Responsibilities

• Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients.
• Pushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions.
• Stays current with digital marketing trends and identifies opportunities for innovation and improvement.
• Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms.
• Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights.
• Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels.
• Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media.
• Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings.
• Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables.
• Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field required
• Typically has a minimum of 8 years’ experience
• Digital agency experience required
• Ability to communicate effectively with C-Suite level executives and client stakeholders required
• Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required
• Mastery delivering client presentations and comfortability with public speaking required
• Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required
• Exceptional skills in creative problem-solving and strategic thinking required
• Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required
• Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes