Senior Digital Marketing Coordinator - Website Product Owner at Children's Healthcare of Atlanta | Brookhaven, GA

Children's Healthcare of Atlanta

Senior Digital Marketing Coordinator - Website Product Owner

Brookhaven, GA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns content and information architecture for Children’s Healthcare of Atlanta external websites, driving UX, governance, and product ownership.

Own or lead website strategy and governance, aligning UX with business goals.
Must-have: 3+ years in marketing/communications with CMS and Agile product ownership.
Standout: Cross-functional collaboration with IS&T, vendors, and stakeholders; measurable UX/SEO impact.

Job Description

Responsibilities

Serves as product owner for content and information architecture on the Children’s Healthcare of Atlanta external facing websites, focusing on user experience, governance and alignment with best practices.
Acts as the primary liaison between the digital team and IS&T, leading website-related development projects, timelines, and vendor partnerships.
Asks insightful questions and ensures strategic alignment with stakeholders before kicking off a project. Able to create clear project plans with tasks, owners, milestones and communication cadence.
Guides website strategy with initiative and curiosity, ensuring alignment with business goals, marketing campaigns and user needs.
Collaborates on SEO initiatives, including technical audits, keyword strategy, and performance tracking.
Proactive in identifying opportunities to enhance website platforms and optimize digital campaigns based on site engagement data and user insights.
Analyze site engagement and user behavior; design and maintain analytics reports and present insights and recommendations to improve performance, UX, lead generation, and user engagement.
Oversees content governance processes to ensure quality, accessibility, and consistency across digital platforms.

Requirements

3 years of experience in marketing, advertising, or communications
Content management system (CMS) experience
Experience in SEO, digital paid media acquisition or marketing automation
Bachelor's degree in Marketing, Communications, Computer Science, or related field
No professional certifications required
Strong knowledge of website UX and information architecture best practices (navigation, page structure, content hierarchy)
Technical SEO expertise (metadata, site structure, page performance, schema, etc.)
Experience with content management systems and a fundamental understanding of how websites are built (to communicate effectively with developers)
Understanding of Agile/product ownership concepts (backlogs, sprints, user stories, acceptance criteria)
Solid project and stakeholder management skills, including scoping, timelines, and cross-functional coordination

Preferred

Proven experience managing large-scale digital projects and multiple priorities
Strong content management system (CMS) experience, preferably Sitecore
Experience with SEO (content and technical)
Experience managing a backlog and working closely with developers to move tickets through internal development processes
Certification and/or experience with Agile Development is a plus

Children's Healthcare of Atlanta

3.9 Glassdoor

For more than 100 years, Children’s Healthcare of Atlanta has depended on clinical and nonclinical employees to help make kids better today and healthier tomorrow. Consistently ranked as one of the leading pediatric healthcare systems in the country by U.S. News & World Report, Children’s is the only freestanding pediatric healthcare system in Georgia and one of the largest pediatric clinical care providers in the country. We’re also one of Atlanta’s leading employers and have been recognized as one of the nation’s top places to work. Our System includes:•789 licensed beds•Three hospitals•Urgent Care Centers•Marcus Autism Center •Center for Advanced Pediatrics •Support Center for nonclinical staff•More than 14,000 employees, including more than 4,400 nurses and 2,300 physicians representing more than 60 pediatric specialties and programsWhy Children’s?Here are some of the reasons new graduates and experienced clinicians alike choose Children’s. •We manage more than 1.1 million patient visits and 44,400 surgical procedures annually. •We are home to the only Level 1 and one of the only Level 2 pediatric trauma centers in Georgia.•We take a team approach to care. Our clinicians collaborate with social workers, chaplains, music therapists, therapy dogs and many others to help ensure kids receive comprehensive care.

Founded in 1997

Atlanta, Georgia, USA

12K employees (117 in marketing)

www.choa.org/careers

77% recommend to a friend

76% CEO approval